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Guide to Local Search Engine Marketing for Small Businesses - Part 1
Following are some things you can do yourself to get your local business much more exposure in search.
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RealNames Shuts Down
RealNames Shuts its doors, blaming Microsoft.
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MSN Announces Plan to Acquire AOL Customers, 60% of AOL Customers Plan to Leave, DoubleClick Settles Class-Action Lawsuit
MSN's plan to lure AOL customers, a study showing that AOL customers are ready to leave, and DoubleClick lawsuit settlement.
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VeriSign Stops Unethical Marketing, Google IPO Prospects, and AllTheWeb.com Reaches 2 Billion
Search engines news articles covering VeriSign, Google, and AllTheWeb.com or Fast.
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Yahoo!'s New Look, FTC Warnings to Search Engines
A follow-up to recent news about the FTC report to the search engines demanding that they separate paid from organic search results more obviously.
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Google Partners with Ask Jeeves and The FTC Goes After the Major Search Engines
Info about the new partnership between Google and Ask Jeeves, and follow-up information on the changes being made at the major search engines as a result of the FTC warnings.
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Fast Named in Privacy Violation Lawsuit with DoubleClick
DoubleClick and Fast/AllTheWeb.com are named together in a complaint filed with the Norweigan government for violating the privacy of visitors to the Fast/AllTheWeb.com website.
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Google Launches Content-Targeted Advertising
Through the new service, Google is feeding its Adwords Program ads to content-based websites instead of just in the Google search results.
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Sportsline.com Signs On with Google Adwords
SportsLine.com today announced that it has secured an agreement with Google, enabling Google to place AdWords on the SportsLine.com website.
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Good Internet Citizenship: The Key to Internet Marketing Success
The key to marketing success on the Internet is a simple, if difficult to achieve, concept: Good Internet Citizenship.
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Google Continues World Domination
September 2011 ComScore results show that Google share of search rises to 65.3%
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Think You'll Ever "Duck Duck Go" Something?
Will any other search engine ever unseat Google?
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Latest Eye-Tracking Results on Google SERPs
The latest eye-tracking results from SEOmoz show some interesting dynamics on how people visually interact with Google SERPs.
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Google: "SEO is not Spam".
Google's Matt Cutts makes a deliberate statement that all SEO is not spam.
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Local is the New Social
A recent panel study reveals interesting insights on how consumers use Google to search for local businesses.
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Google & the HTTP Referrer: Split Personality Disorder?
Google moves to obfuscate referral data used by web masters and marketers, another salvo in the battle to push them to AdWords.
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Google Now Indexing Facebook Comments
Google is now able to index public comments on Facebook and other third-party commenting platforms like Disqus.
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Google is Working to Improve Your Flow
Google is rolling out paid search ad placements at the bottom of SERPs, instead of placement on the right side of the page.
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Google Tweaks its Ranking Algorithm - Freshness Matters
Google is updating their ranking algorithm to include a signal for 'freshness' which will impact about 35% or search results.
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Google Enhances Landing Pages Analytics
Google has upgraded reporting on landing pages in Google Analytics.
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An Interesting Infographic about Google
An interesting infographic containing a high level recap of Google's business dynamics.
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Best of the Best of 2011 Lists
Time for the Best of 2011 lists. Here's our Best of the Best of 2011 Lists List.
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Privacy N/A: See What They Know About You
Find out what Google, Yahoo, Bing and other major advertising companies know about you, what they think about you, and how you can opt out of their data-gathering systems.
